Archive for May, 2007


Are Elite Colleges "Engines of Social Mobility"?

Posted on May 30th, 2007 in Uncategorized | No Comments »

Are Elite Colleges "Engines of Social Mobility"?
(Source: Amherst College)

Critics might argue that elite colleges sustain, even exacerbate, racial and social inequality, but officials at these institutions see it another way. By admitting underprivileged kids and providing them necessary financial support, elite schools are redressing the imbalance.

Consider this from the New York Times:

Concerned that the barriers to elite institutions are being increasingly drawn along class lines, and wanting to maintain some role as engines of social mobility, about two dozen schools – Amherst, Harvard, Princeton, Stanford, the University of Virginia, Williams and the University of North Carolina, among them – have pushed in the past few years to diversify economically.

They are trying tactics like replacing loans with grants and curtailing early admission, which favors the well-to-do and savvy. But most important, Amherst, for instance, is doing more than giving money to low-income students; it is recruiting them and taking their socioeconomic background – defined by family income, parents' education and occupation level – into account when making admissions decisions.

Amherst's president, Anthony Marx, turns to stark numbers in a 2004 study by the Century Foundation, a policy institute in New York, to explain the effort: Three-quarters of students at top colleges come from the top socioeconomic quartile, with only one-tenth from the poorer half and 3 percent from the bottom quartile.

"We want talent from across all divides, wherever we can find it," President Marx said. Amherst covered the full cost of [Amherst student Anthony] Jack's education beyond what he earned in work-study. The only debt he says he owes is the $41 it cost to make copies of his 107-page honors thesis.

Amherst also provides its low-income students important support, from $400 "start-up grants" for winter coats and sheets and blankets for their dorm rooms, to summer science and math tutoring. At the same time, low-income students are expected to put in at least seven hours a week at $8-an-hour work-study jobs.

But they get to use $200 a month in their work-study earnings as spending money to get a haircut, for instance, or go out for pizza with classmates so they don't feel excluded.

Fine policy, if you believe in the mission. But sometimes the rhetoric goes too far:

Mr. Jack's high grades and test scores – a respectable 1200 on the SAT – won him a full scholarship to the University of Florida. But the median score for his Amherst class was 1422, and he would have been excluded had the admissions office not considered his socioeconomic class, and the obstacles he had overcome.

"Tony Jack with his pure intelligence – had he been raised in Greenwich, he would have been a 1500 kid," said Tom Parker, the dean of admission. "He would have been tutored by Kaplan or Princeton Review. He would have had The New Yorker magazine on the coffee table."

Such leaps of logic–especially expressed in the Times–will provide affirmative action opponents more ammunition.

Sponsored Post: Find Your Best Online School Fit

Posted on May 29th, 2007 in Uncategorized | No Comments »

Sponsored Post: Find Your Best Online School Fit

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Brand Aid

Posted on May 23rd, 2007 in Uncategorized | No Comments »

Brand Aid

My new Chronicle of Higher Education column is out this week. It discusses branding in colleges and universities–specifically, using capital campaigns to strengthen brands. Hence "brand aides."

Here's how we begin:

The capital campaign I'm running is moving along quite nicely, thank you, although not without the expected hiccups and delays. Funny thing, this fund-raising business. We carefully construct timelines and project cash flows, yet we can't always control when the money comes in. We make the plans, but we don't write the checks.

We do, however, control the nature and timing of our campaign communications. As I have explained to volunteers many times, a campaign is as much about marketing as it is about fund raising. Now that we are halfway through our "quiet phase," which focuses on a handful of major donors, we're ready to think about the "public phase" and trumpet our campaign to the world.

On that front, we've got everything figured out except what to say and how to say it.
Certainly, we know the core concepts ("Help us educate the next generation of students," and "Every gift counts," and, of course, "Even public institutions need private support"). And we are aware of the various vehicles available to us: print, Web, e-mail, DVD, and so forth. We now need to fine-tune those concepts, bundle them with pretty pictures, and deliver them in formats that make sense for our audiences and our budget.

But let's back up a minute. On what do we base our messages? Shouldn't they be "strategic" in some way? Well, yes, of course. The central themes of a campaign emanate from its case statement, which, in turn, emanates from the institution's strategic plan. That logic assumes an institution has produced a strategic plan before launching a campaign. I have no incontrovertible evidence to support that claim, but I'm guessing that most institutions do some form of strategic planning before flinging open the windows to announce a campaign.

For those that don't, the campaign itself can be a strategic exercise. It forces the leadership to consider what's important and what's worth investing in. If that's been divined through a formal strategic-planning process, then the campaign plan — represented most visibly by the case statement — should flow accordingly. If not, then the case statement becomes the de facto blueprint, at least with respect to philanthropic investments.

Read the rest here. And watch for my next column, which focuses on American Idol. No kidding.

Sponsored Post: TechSmith Offers SnagIt for Vista

Posted on May 22nd, 2007 in Uncategorized | No Comments »

Sponsored Post: TechSmith Offers SnagIt for Vista

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TechSmith has heard the call of Vista lovers and announces its SnagIt software is now available for users of Microsoft Visual Studio Team System:

TechSmith Corp., the world's leading provider of screen capture and recording solutions, today announced the release of its SnagIt accessory for Microsoft Visual Studio Team System, giving developers a fast and easy way to communicate bug reports and tasks with screenshots. The new Certified for Vista version of SnagIt with the Team System output accessory will be available in TechSmith's booth (425, 427) at Microsoft Tech-Ed 2007, taking place June 4-8, in Orlando Florida.

With SnagIt's output to Team System, developers can forego lengthy text descriptions or image attachments. SnagIt can automatically attach the screenshot to the chosen work item in the image format selected. SnagIt enables computer users to take screenshots of exactly what they see on their screens to communicate ideas faster, explain concepts clearly, and archive electronic information with point-and-click convenience.

"SnagIt has been a favorite among developers, product managers, designers and quality assurance professionals for a long time," said Tony Dunckel, SnagIt product manager at TechSmith. "These customers will immediately recognize the productivity benefits SnagIt brings to reporting and tracking tasks. The new Team System accessory will help streamline the application development process significantly."

SnagIt is the world's most popular screen capture software with more than seven million users worldwide. With SnagIt, users can capture, edit and share any image, including scrolling windows, objects, menus, video, text, and Web pages and include them in emails and instant messages, PowerPoint presentations, MS Office documents, marketing and sales materials, technical documentation, websites and blogs.

System Requirements and Availability
SnagIt 8.2.3 supports Microsoft Windows 2000, Windows XP, XP x64 and Windows Vista. SnagIt 8.2.3 can be downloaded immediately at www.techsmith.com. SnagIt's Visual Studio Team System accessory can be downloaded at http://www.techsmith.com/snagit/accessories/teamsystem.asp. The suggested retail price of SnagIt is $39.95 for a single-user license. SnagIt accessories are free. For additional information, visit: http://www.techsmith.com/snagit.asp.

Sponsord by TechSmith

U.S. News Backlash Continues

Posted on May 21st, 2007 in Uncategorized | No Comments »

U.S. News Backlash Continues

This week's Chronicle of Higher Education features a section devoted to the U.S. News rankings and the controversies surrounding the magazine's practices. The Chronicle reveals that private institutions fare better in the rankings–and increasingly so.

Have a look:

A Chronicle analysis of U.S. News data from the past 24 years reveals that the rankings game does not provide a level playing field for all contestants. The magazine's criteria seem to overwhelmingly favor private institutions. While 10 of the top-25 national universities in 1989 were public, only three made the cut on the most recent list.

Conversely, every college that has managed to significantly improve its rank during that time is private. (The rankings of liberal-arts colleges, which have been evaluated in a separate category since 1983, have remained largely static.)

U.S. News's editor, Brian Kelly, defends the rankings, saying the statistics that are compiled are accepted measures of success. Ultimately, he says, the rankings are "a journalistic device." There has been much discussion of how much weight should be given to each measure, but the methodology "is what it is because we say it is," he says. "It's our best judgment of what is important."

That judgment, though, is coming under unprecedented attack. This spring 24 presidents of liberal-arts colleges, including Drew University and Lafayette College, signed a letter excoriating the magazine for providing misleading data that "degrade the educational worth … of the college search process."

In the letter, the presidents also said that they would no longer fill out the magazine's reputation survey, a central part of the rankings that asks academic leaders to evaluate hundreds of colleges. They also pledged to refrain from endorsing the rankings in any of their college publications or online materials. This month the man behind the letter, Lloyd Thacker, founder of the Education Conservancy, a nonprofit advocacy group that opposes commercial influences on higher education, sent copies to more than 600 other college presidents.

Read the rest of this piece here.

Also check out the article detailing the extent to which the rankings issue represents a cash cow for U.S. News. And follow your favorite university's ranking journey through the years.

Second-Tier Colleges Becoming Far More Selective

Posted on May 17th, 2007 in Uncategorized | No Comments »

Second-Tier Colleges Becoming Far More Selective
(Source: Lehigh University)

Call it the trickle-down theory. Because the Ivies and other top schools (e.g., Duke, Stanford, Amherst, Williams) have become almost impossible to crack, throngs of students are turning their attention to good institutions formerly dubbed "safety schools." As a result, places like NYU, Rochester, Tufts and BC are now hot. And almost as difficult to crack.

Consider this from the New York Times:

Lehigh University has never been as sought after as Stanford, Yale or Harvard. But this year, awash in applications, it churned out rejection letters and may break more hearts when it comes to its waiting list.

Call them second-tier colleges (a phrase some administrators despise) or call them the new Ivies (this, they can live with). Twenty-five to 40 universities like Lehigh, traditionally perceived as being a notch below the most elite, have seen their cachet climb because of the astonishing competitive crush at the top.

"It's harder to get into Bowdoin now than it was to get into Princeton when I worked there," said William M. Shain, who worked at Princeton in the 1970s and is now dean of admissions and financial aid at Bowdoin College in Brunswick, Me. Bowdoin is one of those benefiting from the spillover as the country's most prestigious colleges turn away nearly 9 out of 10 applicants.

At Lehigh, known for its strength in engineering and business, about 12,000 students applied this year. That is a whopping 50 percent increase in applications over seven years ago and more than 10 times the seats available in a freshman class of 1,150. The median SAT score of admitted students has climbed about 10 points a year in recent years, officials said.

Students have generally been quicker to adapt to the new realities than parents have been, many guidance counselors said.

"My sense is that parents are a lot more concerned with how the name is going to look to neighbors and family members, and there is a real sense among parents that it's almost embarrassing if your child has to settle for a lower-level school," said Carolyn Lawrence, a private college counselor and the author of a blog, AdmissionsAdvice.com.

Some students who might have readily won admission to Lehigh, Middlebury College, Colgate University, Pomona College, Emory University or New York University just a few years ago are now relegated to waiting lists, left to confront the long odds that an offer of admission might materialize over the next month.

More trickle-down: Top universities keep pumping out Ph.D.s who face long odds on job placement, especially in the humanities and most social sciences. As a result, academics who a generation or two ago wouldn't have considered teaching at a "safety school" now feel lucky to have the opportunity. So your professors at Tufts and Rochester all sport Harvard and Yale Ph.D.s Keep looking down the food chain and you'll find plenty more.

The Times piece concludes as follows:

High school guidance counselors have become the reality instructors, encouraging students and parents to think more broadly about colleges.

"Now a kid who is applying to Harvard, Yale, Princeton is also applying to the Lehighs and Lafayettes," said Brett Levine, director of guidance at Madison High School in New Jersey. "It's the same tier, basically."

No, basically, it's not. It's just that Tier Two is more acceptable to students, and Tier One has become impenetrable.

Sponsored Posts: Reach for Higher Education On-Line

Posted on May 17th, 2007 in Uncategorized | No Comments »


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Colleges Turn to Student Bloggers to Aid Admissions

Posted on May 15th, 2007 in Uncategorized | No Comments »

Colleges Turn to Student Bloggers to Aid Admissions
(Source: Dickinson College)

In an effort to spark interest in their institutions, college admissions offices are enlisting student bloggers to "speak the truth" about life on campus. What passes for "truth" remains open for debate.

Consider this from CNN.com:

Colleges seeking a competitive edge are increasingly enlisting and sometimes paying student bloggers to chronicle their lives online.

The results run the gamut from insightful to boring, but the goal is the same: to find a new way to win the attention of the MySpace generation.

"We found it a much freer, less constricting, far more believable way of letting prospective students glimpse what was going on on campus," said Seth Allen, dean of admissions at Dickinson College in Pennsylvania.

Universities balance giving the bloggers the freedom to speak their mind while maintaining some control over content.

Some, such as Dickinson, read postings before allowing them on the Web site to guard against offensive language. Others, like Ball State, say that defeats the purpose.

Prospective students can easily compare students' thoughts with comments on online networking sites like MySpace or Facebook.com, said Nancy Prater, Ball State's Web coordinator.

"If that doesn't match what they're saying on our blogs, there's a disconnect," Prater said.

Colleges from Colgate University in upstate New York, a small liberal arts campus, to the University of Texas, one of the country's largest universities, now include links to student bloggers on their home pages.

Read the full article here.

Bottom line: prospective students will always look beyond campus-produced marketing materials to learn insider secrets about colleges. They always have. Blogging is just the newest way of finding them. Of course, blogs that are sanitized by admissions offices run the risk of becoming untrustworthy–not unlike marketing pabulum.

Primer on College Loans

Posted on May 14th, 2007 in Uncategorized | No Comments »

Primer on College Loans

Here, courtesy of the Associated Press, is a primer on college loans. The "article" is presented in a Q&A format. It begins as such:

If they haven't already, millions of seniors graduating from high school will turn their attention over the next few weeks to paying for college.

Scholarships and grants — which don't have to be paid back — are the best option, of course. But not everyone has the academic record for merit aid, or a great jump shot that would earn a sports scholarship. About two-thirds of four-year college students who graduate do so with some debt — typically about $19,000.

Many are confused by the patchwork of programs and options for borrowing, and get stuck with more debt than they should. And this year, there's a new wrinkle: An investigation by New York Attorney General Andrew Cuomo has exposed questionable financial arrangements — he calls them "kickbacks" — involving lending companies and universities. Cuomo also has accused the Education Department of being asleep at the switch in regulating the $85 billion industry.

The whole situation has called into question whether the advice many students get is really unbiased. The Associated Press collected advice from published resources and some independent experts on borrowing for college.

On to the Q&A, which you can find here.

Also, check out this related article on the recent Student Loanlinks scandal.

HBCUs Looking for Latinos

Posted on May 10th, 2007 in Uncategorized | No Comments »

HBCUs Looking for Latinos
(Source: Clark Atlanta University)

Historically black colleges and universities are reaching out to another population: Latinos. According to NPR's "All Things Considered," some schools are advertising in Latino publications.

Listen to this audio clip to hear the whole Story.

And for a list of HBCUs, look here.