I read Kari Milchman's October 4th blog and couldn't help but wonder where she took her classes in rhetoric. She's pretty decent at it. Her case, though, is overstated and (I think) she sounds a bit naïve…
In a piece entitled "University for Sale," this is what she said: "Barnard College, which we guess could be dubbed Columbia University's little sister school, is whoring itself out to any major corporation or private sponsor with enough dough to facilitate the school's largest expansion yet…" (Emphasis added.)

Ouch! I'm guessing that Milchman is smart enough to know this is a girl's school. I'm guessing that she's also smart enough to have found some other metaphor, if she'd wanted to. But she didn't…
Barnard College has a 70,000-square-foot building under construction and they're looking for a corporate sponsor to come up with $20 million in exchange for naming rights to the building. The women's college with historic ties to Columbia University says it reserves the right to reject offers if deems problematic or distasteful.
Milchman's piece was for the NY Press. The Sun did a more balanced piece. Barnard is advertising the naming opportunity on the Internet instead of spending hours of advancement office time making the rounds to corporate offices to press the flesh and make a pitch.
The underlying assumption of Milchman's post, however, seems to be that there's something wrong with selling naming rights – even if a college does like Barnard is and reserves the right to reject offers. Wake Forest recently sold the naming rights for its new football stadium to BB&T. The University of South Florida has been involved in a similar deal. Iowa tried to sell a whole campus, I think. Georgia sold off naming rights to every building on a new campus there. It's not like the sell of naming rights is unusual.
I did a stint in the advancement office of a small private college. There was a time not all that long ago when a community member could walk into a small college, lay down some money, and get a seat on the school's governing board. Next thing you know the town's biggest used car dealer or the owner of the oldest hardware store is making academic decisions and helping to hire and fire college presidents because his business has been successful. Now we're just selling advertising – separate from any decision making power over the future of the foreign languages department or the chemistry program.
I hope Barnard College doesn't wind up with a "hooters Building." But personally, I feel better about just selling naming rights than I do about situations where money could get you a seat on the governing board…