Cornell Aims to Improve Brand
Posted on May 8th, 2006
(Source: Cornell University)
Say what?
It's true. Cornell, an Ivy League university, wants to retool its brand image. It's been dropping in the all-important U.S. News poll, and now aspires to become a "hot" school and climb the rankings ladder.
So if you're working at or attending a non-Ivy (and you likely are), don't complain about your school's attempts to gain more prestige, improve its brand equity and move up a rung or two in the rankings. When a place like Cornell feels the need to revamp its image, you know competition is tough.
Listen to this NPR report for more details.
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