(Source: Princeton University)What do the Princeton Ski Shops, the Princeton Driving School, the Princeton Review and Princeton Portfolio Research and Management have in common? They have nothing to do with Princeton University.



And that's what irks folks at the real Princeton. It seems some businesses, including Merrill Lynch, which wants to rename its money management operation (see portfolio research above), are eager to draw prestige and luster from the Ivy brand. Many of these companies claim they're simply borrowing the name of the town-Princeton, NJ. Sure...we believe that. Just like you'd take the name "New Haven" if you were based there.

Anyway, go here to read more about this fuss.