If they haven't already, high school seniors will soon decide where to attend college next fall. But what drives that decision? Location? Financial aid? Reputation?

Maybe it's a little of everything, but sometimes it comes down to a gut feeling. You might find one place that, regardless of rankings or other essentially meaningless measures, just feels right. That's why it's important to visit campuses you're interested in.

This decision is important (though not as important as you may think), and it's Wise to weigh options and compare data. But go with what your heart says, and you won't go wrong.