With competition for admission to top colleges increasingly intense, many students are turning their attention to schools that just seem to fit well. Can't get into an Ivy? No big deal. Just find an institution offering the curriculum you need, the atmosphere you want, and the location you prefer. It'll probably be cheaper, too.

So as envelopes both thick and thin continue to arrive in your mailbox, don't fret over rejection. Find the best fit—however you may define that—and go.

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