Ever hear of Slippery Rock University? I bet you have. But what do you know about it other than its memorable name? Probably not much.

With that in mind, officials at the Pennsylvania school have launched a new branding campaign featuring "The Rock" as a visual and thematic motif:

(Source: Slippery Rock University)It's supposed to appeal to a younger crowd, and if enrollment figures are any measure, it seems to be working. If nothing else, it's garnering attention, which is half the battle.



And don't forget that it worked for this guy:

(Source: www.RawisRock.com)