The University of Massachusetts at Amherst is trying to shake its reputation as a party school, according to the Boston Globe.

According to the Globe, U Mass has "an aggressive campaign that is winning national attention" on the issue of alcohol abuse on campus. Two years ago U Mass started a "social norms" program on campus.

Two years after launching the so-called social norms campaign, health officials say they are seeing striking results, with recent student surveys indicating a sharp decline in binge drinking. The university has coupled the marketing with tighter regulations and enforcement, as well as expanded prevention services.

U Mass is "chipping away" at its own stereotype of the "zoo school."

You can read the whole Globe piece here.